In a bid to break the gap in products offering, Polo Avenue Luxury Store has launched Nigeria’s first ever fragrance bar.
The Luxury retail store, Polo Avenue launched its latest addition to the luxury store, a fragrance bar for both men and women.
The group director, Jennifer Obaguwana said: “the fragrance bar will not only be dedicated to carrying luxury designer scents but also assisting customers to discover a whole new range of scents with their preferred tone.”
Speaking exclusively at the event, Jennifer Obayuwana made known the unique selling proposition of the fragrances. “Considering the marketing strategy of our products which has in no doubt in match with international standard, we sell our products at the same prices we get it internationally. ” She said.
According to Jennifer, the group has been able carve a niche for itself because of its marketing strategy. “The edge of Polo Avenue is that we work directly with the manufacturers. It is the factory that supplies us. We don’t go to any shop to buy it in wholesales; we get our products directly from the factory.”
Currently the Polo Avenue Fragrance bar is said to be carrying the following; Giorgio Armani, Ralph Lauren, Lancôme, Viktor & Rolf, Polo and YSL.